Google Pay Per Click: Making Money With AdWords
AdWords
is Google's answer
to helping
people get their ads out
and increasing their website
sales with heavily targeted traffic. This
article will give
you a big head start over most.
This is
a PPC ( Pay Per Click ) system. You only pay for advertising when an
interested person sees
your AdWords ad
and clicks on it. The
amount you pay per click is dependent on many factors.
Some
of the factors that go toward deciding the price per click are:
1. The amount of
competition bidding on that keyword.
2. The site value that
Google may give
your site.
3. The amount of clicks on your ad itself compared
to the amount of exposures your ad
receives (CTR),
Even though a keyword may start at a high price per click,
its popularity will bring the price
down. Popularity is the result of people
using Google to search a term
or phrase and choosing your ad. As your Click Thru Rate (CTR) rises you will see the price per click go down. I've had keywords start at over
one dollar and fall to about five cents a click.
Some
tips to lift your your CTR and thus lower your PPC (Price Per Click) are:
1. Use the keywords that you
are bidding on heavily in your ad. This will make the keywords in your ad show in bold and stand out when someone does a search on Google using your keyword.
2. Encasing your keywords in [square brackets} or the
use of "talking
marks" will ensure your ad relates to what is being searched. Without the [square brackets} or "talking marks" around your keywords, your keywords will cover a larger unrelated
area giving your ads more exposure but less clicks. This will force down your CTR (Click
Thur Rate) and force your price per click up. Not a good thing.
3. The use of negative keywords. Negative keywords really bugged me because I read all about them and their use but didn't know what they were, the articles never
actually explained what or how to make them. Just that it was the thing to do.
Negative keywords: if you were looking for people searching for the keyword "pink" but don't
want people who are searching for "light pink" then you would ad the negative keyword -light to your list of AdWords keywords the same way as you add the keywords you are bidding on.
Did you notice the minus sign (-) next to the keyword above?
Here it is again, -light. You put in as many negative words as you can think of to narrow down searchers to the ones you want.
4. With AdWords you can go locally or globally. You can limit your ad to only viewers in a particular city, state or country. If you live in New York
City selling meat pies, then you may not want to sell them to china. Limiting your ad to a specific location, country and
language will increase the likely-hood of great targeted traffic clicking your ad and
bringing the average price of your clicks down.
With AdWords your aim is to get
highly targeted cheap traffic to your website and to make sure you are profiting
from the use of AdWords. To see if you are profiting you have to answer these questions:
A. How many clicks does it take to get
one sale?
B. How
much do I profit from one sale?
Divide A by B to see if you are in profit using AdWords or
losing money! If you are in profit great, if you are losing money your keywords, negative keywords and your ad need more fine tuning or changing. You may even have to reconsider what you are trying to sell or your sales copy. A customer follow-up auto-responder will help improve copy sales. People don't often buy the first time they see a website, but you are off to a much better start then most.
AdWords gives us the
ability to give people what they are searching for and to profit from that service. Start slowly with a small daily budget and have fun.
The opposite side of the AdWords coin is AdSense. For more information see my AdSense article.
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