Google Pay Per Click: Making Money With AdWords AdWords is Google's answer to helping people get their ads out and increasing their website sales with heavily targeted traffic. This article will give you a big head start over most.

This is a PPC ( Pay Per Click ) system. You only pay for advertising when an interested person sees your AdWords ad and clicks on it. The amount you pay per click is dependent on many factors.

Some of the factors that go toward deciding the price per click are:

1. The amount of competition bidding on that keyword.

2. The site value that Google may give your site.

3. The amount of clicks on your ad itself compared to the amount of exposures your ad receives (CTR),

Even though a keyword may start at a high price per click, its popularity will bring the price down. Popularity is the result of people using Google to search a term or phrase and choosing your ad. As your Click Thru Rate (CTR) rises you will see the price per click go down. I've had keywords start at over one dollar and fall to about five cents a click.

Some tips to lift your your CTR and thus lower your PPC (Price Per Click) are:

1. Use the keywords that you are bidding on heavily in your ad. This will make the keywords in your ad show in bold and stand out when someone does a search on Google using your keyword.

2. Encasing your keywords in [square brackets} or the use of "talking marks" will ensure your ad relates to what is being searched. Without the [square brackets} or "talking marks" around your keywords, your keywords will cover a larger unrelated area giving your ads more exposure but less clicks. This will force down your CTR (Click Thur Rate) and force your price per click up. Not a good thing.

3. The use of negative keywords. Negative keywords really bugged me because I read all about them and their use but didn't know what they were, the articles never actually explained what or how to make them. Just that it was the thing to do.

Negative keywords: if you were looking for people searching for the keyword "pink" but don't want people who are searching for "light pink" then you would ad the negative keyword -light to your list of AdWords keywords the same way as you add the keywords you are bidding on.

Did you notice the minus sign (-) next to the keyword above? Here it is again, -light. You put in as many negative words as you can think of to narrow down searchers to the ones you want.

4. With AdWords you can go locally or globally. You can limit your ad to only viewers in a particular city, state or country. If you live in New York City selling meat pies, then you may not want to sell them to china. Limiting your ad to a specific location, country and language will increase the likely-hood of great targeted traffic clicking your ad and bringing the average price of your clicks down.

With AdWords your aim is to get highly targeted cheap traffic to your website and to make sure you are profiting from the use of AdWords. To see if you are profiting you have to answer these questions:

A. How many clicks does it take to get one sale?

B. How much do I profit from one sale?

Divide A by B to see if you are in profit using AdWords or losing money! If you are in profit great, if you are losing money your keywords, negative keywords and your ad need more fine tuning or changing. You may even have to reconsider what you are trying to sell or your sales copy. A customer follow-up auto-responder will help improve copy sales. People don't often buy the first time they see a website, but you are off to a much better start then most.

AdWords gives us the ability to give people what they are searching for and to profit from that service. Start slowly with a small daily budget and have fun.

The opposite side of the AdWords coin is AdSense. For more information see my AdSense article.

Read More Of Michael Brymer's Heavy Hitter Secrets at http://mlmbuff.com

  ¶ 5:23 AM 0 comments

  Poker Is More Than Just A Game Most of the women I know think that poker is some game that unsavoury men play in the back rooms of sleazy bars. They wouldn't even think of playing the game, never mind thinking that they might love poker. Most of the men I know think poker is just a game played by guys with nothing better to do.

But I know better: I am a 38 year old mother of 2, and I've been paying poker for about 30 years; and I know what poker is all about, and how falling in love can even happen to a married woman lol.

I've always loved playing poker, but it's when I learned that I could play poker online whenever I wanted that was when I truly fell in love with it. Before I learned about playing poker on the internet I had to wait until I got the chance to play with some of my friends husbands; which wasn't very often. Now that I have learned about poker online I can play a game of poker whenever I want: poker on demand - it's like heaven!

Now I can play poker whenever I want; which is usually the minute I get the kids to bed. When I first heard about playing poker online I wasn't sure where to start; where to play, and where to stay away from. I found a poker room that I started playing in, but it wasn't the greatest - I wasn't enjoying the feel of it. I needed to find out about some better places to play, but I didn't know where to look to find out the information I needed. Then a friend told me about Poker Online UK. Poker Online UK is a poker review site that rates poker rooms and gives a description of each site, and the reasons why the poker sites have been given the rating they have. After I found Poker Online UK I was sorted: I new where to play and where to stay away from.

Since then I've learned a lot about online poker: about where I should play, and the difference between the online and offline version of the wonderful game. I've learned the intricacies off online poker, and how to see tells in players you can't see. I've also learned the best places to explore online. I found about another poker review site Poker Websites. This site is similar to Poker Online UK, but in a different style. Poker Websites has a number that has been mathematically calculated to rank all of the top poker websites.

I've been playing the magnificent game online for almost a year now. I've learned a lot about online poker, and where to find out the best information about the game. The last time I was on the Poker Websites site I found out about the new site Poker News that's associated with Poker Websites. Poker News is a new website dedicated to providing online poker players with the best poker news that they want to know about.

I'm a happy woman - I love my family, and I love my husband; but I also love playing the wonderful game in my free time.

It's more than just - poker is a passion - I love poker!!

Jack Mack is a keen UK poker player dedicated in spreading poker fever to help game players gain the passion that he has for the beautiful game of poker.

  ¶ 3:32 AM 0 comments